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BIG FIT VIDEOS

Another innovation in practitioner education brought to you by the ACADEMY FOR EYECARE EXCELLENCE.

As part of CIBA VISION's ongoing commitment to providing patients with healthy vision for life, The Academy For Eyecare Excellence recently introduced the “BIG FIT” as part of a series of practitioner training events in the UK and Ireland (February 2011).

These events introduced the "BIG FIT" – a programme to help you engage with more patients about how contact lenses could benefit their lifestyles, encourage them to experience a contact lens on their eye, and help your practice grow in patient numbers and revenue. There was a great line up of speakers presenting the latest clinical research as well as tips to grow your practice.

The videos below are highlights taken from the meeting and feature;

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The tear film in contact lens wear

Prof. James Wolffsohn

The cause of dry eye is multifactorial, can affect contact lens wear and cause drop-out. Learn more...

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Gaining more contact lens patients

Arif Karim

Learn how database marketing to new and existing patients can help to grow your contact lens business. Learn more...

 
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Creating loyalty architecture in your practice

Mohammed Bhojani

How do you assess and measure loyalty in your practice? Understand the 5 key reasons some patients leave your practice and the 3 simple steps you need to take to retain them. Learn more...

 
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Effective diagnosis and referral of AMD and Diabetic Macula Oedema

Sheena George

Sheena George from the Western Eye Hospital will help you differentiate between Wet and Dry ARMD and explain when and how to refer patients. Learn more...


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Clinical trials in practice

Dr Sameena Haque-Khan

Dr Haque-Khan explains the background to the research that goes into new products, such as contact lenses, before they come to market. Learn more...


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Rapid Fire Clinical Update

Prof. James Wolffsohn and the CIBA VISION Professional Affairs Team

Learn about the latest research into daily disposables and allergy. Learn more...


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Little people – big fit

Keith Holland

Are you, your staff and your practice geared up to fit children with contact lenses? Keith Holland explains why fitting kids is good practice and the benefits of contact lenses to this age group. Learn more...


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Big Fit & Case Study

See how the Big Fit programme can help your practice engage with more customers about how contact lenses could benefit their lifestyles, address any concerns they might have and encourage them to experience a contact lens. Learn more...


 

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