Many practitioners believe professional fee based pricing provides a satisfying and effective way to provide quality professional care and at the same time offer competitive contact lens and spectacle pricing. Following the success of the “How much are you worth?” seminars and CD-Rom by CIBA VISION in 2006 we have received several requests to help our customers to implement a professional fee based system.

The Professional Fees Journey Plan is intended to be a guide for practitioners who want to change their fee structure but are unsure of how to go about it. Changing to professional fee based pricing is sometimes seen as a large and challenging process, so the journey plan breaks it down into smaller manageable steps. By approaching each step one at a time the journey does not seem so daunting.

Clicking on each step on the journey you will take you to a detailed description of what is involved at each stage. There are tools you can download in several of the steps to give further information and provide valuable resources for you to use. These include a spreadsheet to calculate fees that will cover all practice overheads and profit as well as a patient communication leaflet that can be customised to your practice needs. In Step 1 you can watch a presentation from Potters Bar Eyecare on their experience changing to professional fees to see how they made it work for them.

Some steps are longer than others but all are important to help you maximise the success of a new fees structure in your practice. There is also a link to a web based management consultant who can answer questions related to any of the steps in the journey.

Please note this is a guide only for interested practitioners and not a substitute for professional practice management advice.

"Professional pricing is probably the best move that my contact lens practice has made since I introduced disposable lenses to my patients in 1993!" Martin Ling, Optometrist, North Walsham

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1. Acceptance. Your access to and use of this Professional Fees site containing the Professional Fees Information is subject to the following terms and conditions and all applicable laws. By accessing and browsing this Professional Fees site, you accept, without limitation or qualification, these Terms and Conditions. Please note CIBA VISION (UK) Limited’s website Terms of Use and Privacy Policy apply to your use of this site in addtition to these terms and conditions.

2. Professional Fees Information/Conditions. Professional Fees Information on this web site is provided by CIBA VISION (UK) Limited and is intended for general information purposes and is intended for use by practices in the United Kingdom only. The Professional Fees Information is not intended to provide specialist financial, accounting, legal or business information and CIBA VISION (UK) Limited recommends that practices consult their own legal and financial advisors to obtain business advice from qualified professionals before implementing any suggested schemes or models.

3. Disclaimer of Warranties. While CIBA VISION (UK) Limited has used reasonable efforts to ensure that the Professional Fees Information is accurate and up to date, the Professional Fees Information may contain technical inaccuracies or errors. CIBA VISION (UK) Limited reserves the right to make changes, corrections and/or improvements to the Professional Fees Information, and to the models and programs described in such information, at any time without notice. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms and Conditions to which you are bound. CIBA VISION (UK) Limited makes no warranties or representations as to the accuracy of any of the Professional Fees Information. CIBA VISION (UK) Limited assumes no liability or responsibility for any errors or omissions in the content of the Site . ALL PROFESSIONAL FEES INFORMATION IS PROVIDED "AS IS." CIBA VISION (UK) LIMITED PROVIDES NO WARRANTIES ABOUT THE COMPLETENESS OR ACCURACY OF THE PROFESSIONAL FEES INFORMATION ON THIS SITE OR ITS POSSIBLE USES. CONSEQUENTLY, THE PROFESSIONAL FEES INFORMATION SHOULD BE CAREFULLY EVALUATED BY SITE VISITORS. NEITHER CIBA VISION (UK) LIMITED, NOR ANY OTHER NOVARTIS GROUP COMPANY, NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING OR DELIVERING THIS SITE TO YOU SHALL BE LIABLE FOR ANY DIRECT, INCIDENTAL, CONSEQUENTIAL, INDIRECT OR PUNITIVE DAMAGES ARISING OUT OF ACCESS TO, USE OF OR INABILITY TO USE THIS SITE, OR ANY ERRORS OR OMISSIONS IN THE CONTENT OF THE SITE.