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Business Academy

The latest development from the CIBA VISION Business Academy was a live web event detailing content of a new guidebook 'Maximise your practice success with contact lenses'. The book outlines ways to help eye care professionals grow and effectively manage their contact lens businesses. The event featured leading optical marketing consultant Patrick Myers.

Maximise promotion

Click here to view a video recording of the web event and to order your complimentary copy of the book 'Maximise your practice success with contact lenses'.

The Business Academy pages have been designed to help you maximise the potential of your practice and help it to prosper in the long term – we recognise that our success depends on your success. This section of the Academy is dedicated to helping you achieve success by managing the business aspects of your practice to complement the high clinical standards in the UK.

Using metrics-based programmes, the Business Academy delivers education on management strategies, skills and techniques to improve practice performance. With programmes such as The Professional Fees Journey Plan and Making Contacts Easy practitioners can gain valuable insights from the website.

CIBA VISION’s highly successful MBA programme offers Eyecare Professionals advanced business management skills to help your practice become a thriving success in your local market. By invitation only, a key part of the course involves a confidential practice benchmarking exercise designed to identify areas of strength and also areas where the practice may be underperforming. The report includes recommendations on how performance can be improved. Click here to find out more.

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