ACADEMY FOR EYECARE EXCELLENCE | CONTACTS IN PRACTICE

Welcome to the seventh edition of the CIBA VISION^® newsletter, 'Contacts In Practice', to help busy practitioners keep abreast of the many challenges that running a modern optical business presents. In this issue: A Specialist Club Meeting not to Miss! Make your Practice Stand Out from the Crowd - Part 4 Academy for Eyecare Excellence Even more powers in AIR OPTIX for ASTIGMATISM

A Specialist Club Meeting not to Miss!

The next meeting of the popular Specialist Club will be on Tuesday 7th October at Nunsmere Hall Hotel, Northwich, CW8 2ES (west of Manchester). Speakers include:
Dr. Philip Morgan, Dr. Christine Purslow and Dr. Shehzad Naroo, Mr. Arif Karim, Dr. Tim Giles, CIBA VISION's Global Professional Affairs Director and Carmen Lester,

a member of the Institute of Customer Services.

Academy for Eyecare Excellence™
As part of our commitment to provide exceptional education and support to Eyecare Professionals,
CIBA VISION^® recently launched The Academy for Eyecare Excellence™. Part of a global initiative, the Academy has been developed to help UK Eyecare Professionals stay current with the latest clinical information on contact lenses and lens care, manage their practices as businesses, communicate effectively with patients and prescribe vision correction solutions that best meet patients’ lifestyle and eye health needs.

So many lenses, so many practitioners; How to make your practice stand out from the crowd. Part 4 by Dr. Gary Gerber

This article is the fourth in a series of practice management articles from one of the foremost practice management experts in the US and founder of “The Power Practice”, a leading practice management consultancy . Dr Gerber has presented in the UK several times now and has seen many similarities between US and UK practice.

Even more powers in
AIR OPTIX^® for ASTIGMATISM
Breakthrough Precision Balance 8|4™ Design combined with Highly Breathable Silicone Hydrogel Material.
Following the recent addition of the -1.75D cyl power, the range of powers of AIR OPTIX for ASTIGMATISM is about to increase again. CIBA VISION^® are pleased to announce the addition of a new -2.25D cyl power and also higher sphere powers up to -9.00D.

Our aim is to provide you with the latest clinical and commercial information to help you develop the full potential of your practice. At CIBA VISION we monitor market trends and consumer insights as well as clinical and product news. Our intention is to disseminate relevant information to help keep you updated and in touch, leaving you free to focus on providing excellent eye care to your patients. Your feedback is very welcome and should you have a particular topic you wish to know more about we will endeavour to help. Have a look at these ways to contact us.