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Ensure your practice retains its most valuable patients
Building loyalty is key to retaining your most valuable patients. In February this year, CIBA VISION® held a series of six one-day conferences called “Maintaining the EDGE” across the UK and Ireland that centred on how to build patient loyalty. By educating eye care practitioners in delivering the quality of service necessary to maximise patient loyalty, CIBA VISION® can help practices face some of the toughest economic challenges some of us will have ever experienced. During these times, it can be more economical and efficient to retain existing high value patients, than to attract new patients. 
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Contact Lenses in the Credit Crunch
Together, the words credit and crunch litter media headlines. Therefore it is of no surprise that in the past decade consumer confidence is at an all time low.
Within the retail sector, many product areas have been heavily impacted with sales of consumer electronics, domestic appliances, DIY products and the automotive industry showing significant negative growth.
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